How Does My Business Email List Guide This Decision?

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The arc height represents the number of days that the customers (in the same journey) take to move from one stage to another. Here we can see that customers are moving backward at the Business Email List same rate as they are moving forward, which indicates that there is a barrier in the journey that is preventing customers from proceeding in a linear progression. This is an indication that customers are getting stuck or the journey phases Business Email List are not well defined. No customer journey project is complete without analyzing data to identify customer behaviors. Using data visualization techniques that capture movement over time is key to understanding what people actually do versus what they say they do.

Have You Thought About the Pharma Rep as the Orchestrator of the HCP Relationship? HomeBlogsHave You Thought About the Pharma Rep as the Orchestrator of business email list the HCP Relationship? In a recent blog post, I proposed to redefine the pharma rep as being central to engaging with healthcare providers (HCPs) on an individual, personalized basis. With the role of the pharma rep in decline, it’s critical for pharma companies to reinvent that role, especially as the industry shifts toward a people-based marketing framework that’s rooted in customer centricity. Integral to this shift is the concept of Business Email List the rep as a franchisee, where reps manage their own territory, servicing identified HCPs using relevant and appropriate channel communications.



This model takes into consideration all tactics and channels to which the HCP is exposed, whether outbound or inbound, offline or online. Corporate data is combined with field and third-party Business Email List insights to provide a 360° view of each physician, affording alignment around channel propensity and tactic attribution. This reinforces the next go-to-market campaign by audience and message, ultimately leading pharma companies to the next best action. To take this approach, calendar and message orchestration need to be put directly in the hands of the territory manager Business Email List or rep, rather than remote third-party operatives. The territory manager or rep would be provided with insights, analytic support, broad-channel medical legal review (MLR) approved content, as well as a level of “franchisee” support, effectively moving from content excellence to content enablement.